iOne Digital

Delivering a virtual Homecoming Season in one immersive experience.

Your Homecoming Away from Home

The Fall of 2020 was unprecedented. People were unable to gather because of the spread of COVID-19, meaning colleges couldn’t come together for traditions like a homecoming. Cohesive partnered with the media company Urban One to create a virtual homecoming experience.

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Web
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User Experience (UX)

Setting the Stage

OneYard.co needed to be a platform that could replicate the vibrant, exciting homecoming experience of the historically black colleges and universities. The website was an engaging, interactive design that elevated the virtual experience.

Setting the Stage

OneYard.co needed to be a platform that could replicate the vibrant, exciting homecoming experience of the historically black colleges and universities. The website was an engaging, interactive design that elevated the virtual experience.

Black Excellence and Joy

The HBCU Homecoming experience is legendary. The content on this site had to reflect and pay homage to the HBCU's impact on the Black community. It was also a platform to celebrate black excellence and joy and elevate activism from Black Lives Matter.

Black Excellence and Joy

The HBCU Homecoming experience is legendary. The content on this site had to reflect and pay homage to the HBCU's impact on the Black community. It was also a platform to celebrate black excellence and joy and elevate activism from Black Lives Matter.

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