branding
Branding

What Should I Consider When Starting a Rebrand?

What Should I Consider When Starting a Rebrand?
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Choosing to make a change to your brand is complicated. You likely have brand equity in your current logo and messaging, but a rebrand can breathe new life into your organization or allow you to expand your business offerings. If you’re ready to change things up with your brand, it’s important to consider a few things before you get started.

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  1. What does your brand stand for?
    Truly knowing yourself is the first step to any change. This is a time for your organization to dig deep and ask what does your brand stand for? This may be a good time to write or review your company’s mission statement and values.
  2. Audit Current Brand
    Before you can chart a new path, you need to know where you have been. Assess your current marketing and communication materials. Assess how your brand is seen, from print to digital to external publications.
  3. Know Your Audience
    At Cohesive, we believe firmly in creating optimal user experiences. It’s important to understand your audience segments and how your organization helps solves their problems.
  4. Where Do You Want To Go
    What are your goals for this new rebrand? Understand what you are hoping to accomplish with a new brand.
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A rebrand can be a large undertaking, but if you take the time to consider the why? It will make the journey a lot smoother.

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