Choosing to make a change to your brand is complicated. You likely have brand equity in your current logo and messaging, but a rebrand can breathe new life into your organization or allow you to expand your business offerings. If you’re ready to change things up with your brand, it’s important to consider a few things before you get started.
- What does your brand stand for?
Truly knowing yourself is the first step to any change. This is a time for your organization to dig deep and ask what does your brand stand for? This may be a good time to write or review your company’s mission statement and values.
- Audit Current Brand
Before you can chart a new path, you need to know where you have been. Assess your current marketing and communication materials. Assess how your brand is seen, from print to digital to external publications.
- Know Your Audience
At Cohesive, we believe firmly in creating optimal user experiences. It’s important to understand your audience segments and how your organization helps solves their problems.
- Where Do You Want To Go
What are your goals for this new rebrand? Understand what you are hoping to accomplish with a new brand.
A rebrand can be a large undertaking, but if you take the time to consider the why? It will make the journey a lot smoother.