Farmers State Bank
Farmers State Bank has a long history in the areas they serve. Over the years, they’ve held a strong market share of high value customers. As banking trends started to evolve, FSB recognized they had an opportunity to attract the next generation of valuable customers by leveraging technology and updating their website.
Cohesive conducted research and analysis to define FSB’s primary and secondary audiences and how to effectively engage with them in a digital space. We designed around the concept of different life tracks directing users through their individual financial experience.
Cohesive conducted research and analysis to define FSB’s primary and secondary audiences and how to effectively engage with them in a digital space. We designed around the concept of different life tracks directing users through their individual financial experience.
As identified in our research, FSB’s next-generation users may need more support and education while selecting the correct checking account for them. Cohesive created a quiz-style feature that guides users through a short set of financial questions the help determine the correct account for them.
As identified in our research, FSB’s next-generation users may need more support and education while selecting the correct checking account for them. Cohesive created a quiz-style feature that guides users through a short set of financial questions the help determine the correct account for them.
Overall, FSB’s new website serves as another avenue for great customer service. FSB prides themselves on being there for their customers and helping them along their financial journey. This website provides the education and service that the next generation of customers are looking for in their bank.
