Viacom

A website to support Mental Health Awareness.

MTV engaged Cohesive to build a website for their new Mental Health Action Day initiative. Given a tight turnaround and ever-evolving brand standards, we were able to deliver an engaging and interactive website on time that met and exceeded expectations.

Services
web
Web
development
Development

The Brief

Cohesive was tasked with creating a simple site to serve as a landing page that would contain high-level information about Mental Health Action Day. As the date drew closer, the site evolved into a hub with resources for partners to use in their marketing. A partner toolkit, social media graphics, and more rounded out the site's functions.

The Brief

Cohesive was tasked with creating a simple site to serve as a landing page that would contain high-level information about Mental Health Action Day. As the date drew closer, the site evolved into a hub with resources for partners to use in their marketing. A partner toolkit, social media graphics, and more rounded out the site's functions.

The Execution

The brand was exciting to work with, and while we were given guiderails for website components, were largely able to design and build the website quickly in Webflow. We used a shared Figma file to collaborate with other agency partners asynchronously, and were able to go from brand guide to finished site in less than a month. Using Webflow and Figma together enabled our designers and developers to stay in sync and iterate rapidly to build new sections of the website as they were conceived and requested.

The Execution

The brand was exciting to work with, and while we were given guiderails for website components, were largely able to design and build the website quickly in Webflow. We used a shared Figma file to collaborate with other agency partners asynchronously, and were able to go from brand guide to finished site in less than a month. Using Webflow and Figma together enabled our designers and developers to stay in sync and iterate rapidly to build new sections of the website as they were conceived and requested.

Impact

Last year more than 1400 nonprofits, brands, government agencies, and influential leaders from 32 countries came together to shift our mental health culture from awareness to action. We were able to help spread the message that we can take actions to improve our mental health just like our physical health far and wide, reaching over a billion views and public engagements.

Impact

Last year more than 1400 nonprofits, brands, government agencies, and influential leaders from 32 countries came together to shift our mental health culture from awareness to action. We were able to help spread the message that we can take actions to improve our mental health just like our physical health far and wide, reaching over a billion views and public engagements.

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