As creatives, burnout is a very real and very frustrating reality. We have the desire to create content that connects with our end users, but after stretching our brains day in and day out, there comes the point where it may not be possible to think of the next best thing. The good news is there are solutions and ways to handle content burnout.
Studies show that an organized space has numerous benefits, including better sleep, healthier diets, reduction of stress, and increased productivity. This can be applied to creating and publishing content as well. By creating a clear plan, you will be able to stay focused and on track with your overall goals. This can be as simple as setting up a spreadsheet with the topics you want to write about and when you want to publish them.
Take Time to Brainstorm
If you're having trouble coming up with new ideas, set aside some time to brainstorm. This can be done individually or with a group of people. Once you have a list of ideas, it will be much easier to start writing. If you need help to come up with ideas on your own, try using prompts or doing some free writing.
One of the reasons people can get burned out on writing is because they try to do too much at once. If you're finding yourself struggling, try setting some limits. For example, decide that you're only going to write for 30 minutes each day. Or pledge to only write 500 words per article. Once you've hit your limit, stop writing and take a break. This will help prevent you from getting overwhelmed and will make it easier to stay focused.
Take Time Off
If you're feeling really burned out, sometimes the best thing you can do is take a break. Step away from your computer and take some time for yourself. Go for a walk, read a book, watch a movie - do anything that will help you relax and rejuvenate. Once you're feeling refreshed, you'll be able to approach your writing with fresh eyes.
One way to keep your writing fresh is to read as much as you can. By reading widely, you'll expose yourself to new ideas and different ways of thinking. This can help spark new ideas for your own writing. So make sure to set aside some time each day (or week) for reading - both general interest articles and books in your field.