Stakeholder interviews are a vital part of any successful project. It’s important to hear varying opinions from different aspects of the organization. And let people have a say in the project. It’s a great tool to gather information and assess the nuances of the organization and project.
To ensure we uncover useful insights, here is how Cohesive approaches each stakeholder interview.
- Identify goals
First, we understand the overall goal of the project.
- Determine stakeholders
Who is a stakeholder? It depends on the organization and project. We want to identify people involved with the project or who may influence the outcome. It’s important to hear from those who will impact the project's outcome.
- Prepare questions
Once we identify the stakeholders, we develop a set of questions that will be consistent across all interviews to establish a baseline of information. Then, we develop a set of questions specific to their role or influence on the project. This helps identify nuances and different opinions needed to complete the project successfully.
- Be personable
We are the marketing agency! We want to be fun and friendly. While we may uncover hard truths, we want to create a connection with our interviews.
- Let them be heard
We listen closely to the stakeholder and ask follow-up questions. We take their input and insights seriously. Stakeholders offer valuable information that makes a difference in a successful project.
- Thank them
We know people have frantic schedules, and taking the time to talk to us means a lot. We thank the stakeholders and let them know how valuable their interviews are to our process.